You've built a following and a pop-up people go looking for. What you don't have yet is a website or a web address of your own. I put this together before we ever talked, so you can see exactly where you turn up online right now, and what a site of your own would change. It's yours to keep either way.
Nine things a potential customer (and Google) looks for. Here's where each one stands today versus with a site of your own.
| Signal | Today | With your own site |
|---|---|---|
| A website you own | Only a rented square.site order page | A fast site on thaiyosd.com |
| Your name as a web address | thaiyo.com is taken by someone else | thaiyosd.com, claimed and yours |
| "Where is Thaiyo today?" | Only findable by scrolling Instagram | A next-stop board on your homepage |
| Search "Thaiyo San Diego" | Square, IG, TikTok and directories own it | You rank #1 for your own name |
| "San Diego matcha pop-up" | Competitors and lists rank, not you | A real page built for that search |
| Your full menu | Locked inside the Square order flow | On the site, easy to browse and crawlable |
| Business info for Google (schema) | No owned page carries it | Location area, hours, links wired in |
| Sharing a link (text, IG, FB) | The square.site link has a bare preview | A real title and image preview card |
| One place that is truly yours | A rented Square page and social feeds | A homepage you own, ordering kept |
Ordered by impact. The first three are the ones genuinely costing you customers.
For a pop-up, this is the whole game. If someone hears about Thaiyo and wants to find you, the only way to learn where you'll be is to already follow you and scroll far enough to catch the right post or story. Anyone who isn't glued to your feed simply can't find you that day. Fix: a homepage with a next-stop board, your location, day and time front and center, updated each week. One link that always answers "where are you?"
Your only web presence you can point to is a bare order page on square.site: a curbside button and a product list, on an address that isn't yours. There's no home for your story, your full menu, or your schedule, and Google has almost nothing there to rank. A brand with your following should have a real home. Fix: a fast one-page site that loads in a second and sends people to your next stop, your menu and your ordering.
The obvious address for your name, thaiyo.com, is already registered by someone else, so it isn't available to you. That's common for a short, great name. The good news: a clean, on-brand address is sitting open. I checked, and thaiyosd.com is unregistered and available to claim today (SD reads as San Diego, which is exactly who you serve). Fix: claim thaiyosd.com and put your real site on it before someone else grabs it.
Search "Thaiyo San Diego" and the results are your Square page, Instagram, TikTok and third-party lists, all on platforms you don't control and that can change their rules any time. A site you own takes the number one spot for your own name and keeps that visitor with you. Fix: an owned site almost always outranks social and directories for your exact business name.
Your drinks are the whole draw, and right now the only way to see the menu is to start an order on Square. People can't just browse it, and Google can't read it, so it never shows up when someone searches for what you actually sell. Fix: put the menu on the page, in plain text, so both customers and search engines can see it.
People search "matcha near me," "Thai tea San Diego" and "San Diego pop-up drinks" far more than they search your name. With no site, you're relying entirely on Instagram and word of mouth to be found for the drinks themselves. Fix: a page written around those exact searches gives Google a reason to show you.
When a happy customer wants to post you, or you want to text the link to an event organizer, the square.site link shows a bare preview. A real site gives every share a proper title and photo card.
For a roving pop-up, a lot of being found lives outside a website, and you own all of it.
These are the things a site needs from day one. They're already live on the demo you came from. No charge, no strings.
Thaiyo | San Diego's Pop-Up Cha-fé — Thai Tea & Matcha
San Diego pop-up cha-fé serving Thai and Filipino tea drinks: matcha, Thai tea, hojicha, pandan, calamansi and more. See where Thaiyo pops up next and order for pickup.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "CafeOrCoffeeShop",
"name": "Thaiyo",
"description": "San Diego pop-up cha-fe serving Thai and Filipino tea drinks.",
"url": "https://thaiyosd.com/",
"image": "https://thaiyosd.com/images/photos/hero-cheers.jpeg",
"servesCuisine": ["Thai", "Filipino", "Tea", "Matcha"],
"areaServed": { "@type": "City", "name": "San Diego" },
"sameAs": [
"https://instagram.com/thaiyo.cafe",
"https://www.tiktok.com/@thaiyo.cafe",
"https://thaiyo.square.site"
]
}
</script>
This is what lets Google connect your name, your area and your links. It's already on the demo. When you have a fixed spot, we add the address and hours so your map pin and stars can show too.
Everything here was checked against public sources in July 2026. Domain findings are from a registration lookup: thaiyo.com is already registered to a third party (not Thaiyo), while thaiyosd.com is unregistered and available to claim. "Your website" refers to thaiyo.square.site, a page hosted on Square's platform rather than a domain you own. No review scores are cited here because Thaiyo does not yet have an owned reviews profile to pull from. A new site typically starts showing in search within 4 to 8 weeks.
I already built the website. It's ready for a clean domain you own (thaiyosd.com is open), puts your next stop front and center, shows your real menu, and keeps your Square ordering and Instagram wired in. It's ready to look at on the site you came from.